Social China
Curated by Haute Global Media
Sep 9th, 2018 (During NYFW)
Location: 329 Broom St, NY. NY. 10002
Media: HK TV, Sina, Sohu, Tencent, Peple’s Daily, 163, XinHua News
Production Partner: American Movie Company
Industry focus: Fashion, Lifestyle, Beauty, Art, Technology, Hospitality, Travel, Non-profit
The Vision
Hosted during NYFW, Social China is a globally LIVE broadcasted social media event to provide a platform to bring brands, influencers, KOLs, artists together. It fosters opportunities for brands to create exposure and target audience in China through collaborations with hundreds of international influencers, KOLs. We are committed to chart new phase of growth for business and capture the next generation in this market niche. The event will also interview industrial leaders, entrepreneurs, curators, institutions to share insights, fresh ideas about the current marketing trend and What’s next for China.
Taking place at an alternative art space in lower east side, New York City with conceptually-driven, experience-driven, high-tech implemented atmosphere. Each participated brand will be assigned to an area to set up a creative showcase. Art installations will be exhibited to support arising pop art artists.
Marketing Objective
- Create brand’s international exposure
- Drive target audience
- Engage with top influencers in person and establish strong relationships
- Foster long-term sales opportunities
- Cross promotion through other participated brands, sponsors
- Generate press
- Create social impact
Influencer Exposure Estimate
- 20 Macro influencers (500K-1million followers with target audience base)
- 30 Macro influencers (300-499K followers with target audience base)
- 100 Micro influencers (100k-299k followers with target audience base)
- 3 million total audience can be reached
- Average 30% customer engage rate
- Average 3% customer conversion rate
Audience Profile
- Millennials & Generation Z (Age18-35)
- Asian- Chinese, Korean, Japanese based overseas
- International travelers
- Trendy, cultural conscious
- Adventurous, influential
- Authenticity-embraced
- Technology savvy
- Experience-sharing
- Personalization oriented
- Sustainable minded
Event Agenda
September 8th Opening Party (location TBA)
- Brand collaboration with influencers- On-site content generation, live streaming, broadcasting, interviews
- Panel Speaking- Discussion with Q&A about current market trend, successful stories, social impact
- Event campaign and contest
- A fashion brand presentation-In a creative, artistic, trendy setting
- Press-Live report from media channels
- Art Installation-Support artists to exhibit their artwork
Event Installation & Operation
- A Step and Repeat (Graffiti murals by Christ Riggs), also featuring sponsor’s logos, will be set up by the entrance
- Both levels of the event space (Ground +Basement) will be divided into separated areas for participated brands to set up
- Wall size projection at the end of the ground level will feature brands, sponsors and event info
- Art installation in common areas
- Lounge area
- Live DJ
- Refreshment station
About the Featured Artist
Chris Riggs for Mayor is contemporary New York City artist, whose art works are based on a unique combination of cubism, abstract, surrealism, minimalism, pop and street art has made him a leading artist of his generation. He curated over 200 art shows all around the world and his paintings and sculptures are in museums, galleries, and private collections in over 50 countries. Riggs has collaborated with Mr. Brainwash during Art Basel in Wynwood, Miami, and Kenny Scharf in Williamsburg, New York City in 2012. He also commissioned for the iconic Bloomindale’s 59th St window display and installations.
Chris Riggs for Mayor was born in Manhattan, New York in 1973, and studied painting and political science at New York’s City College and Columbia University, New York. He lives and works in Miami and New York. He began his career painting when he was three years old with his grandfather who was from Italy. At age 11, Chris’ medium was aerosol, painting murals in the abandoned buildings and train tunnels of New York City. At age 17, Chris traded in his spray cans for a paint brush. Since the mid-1990s, Chris Riggs has been making complex abstract paintings and sculptures.
Long-Term Vision
Social China is the brainchild of Ting Li, founder of Haute Global Media.To meet the current shift of market trend and the urgency of brand’s need to reach global audience, Social China serve as a powerhouse for brands to connect with Chinese social media influencers and oversea target audience.
As a long-term vision, China Social will flourish innumerable product line extensions in media production, social commerce, and entertainment.
For additional inquiry please email: info@hauteglobalmedia.com or call +1 310 709 2366
